Did you know...?

Nearly 8.4 million 12-20 year old girls reported consuming alcohol in the past year.  Read more...

A Guide For Mothers and Daughters to Prevent Underage Drinking

First the good news
From 1999 to 2009 annual alcohol consumption has declined 30% and 30-day consumption has declined 38% among eighth grade students. The bad news is that, in the face of this decline, the data also reflect a slower decline in underage drinking among our nation’s girls.

This website is designed to serve as a resource for Moms and girls to tackle the problem that underage drinking poses in their own families by providing them with useful insights and information to discourage their daughters from choosing to drink. It also highlights recent research findings on Moms, girls and underage drinking.

But Why Would Your Underage Daughter Choose to Drink?
The majority of mothers and daughters surveyed by Teenage Research Unlimited listed “to fit in with friends or other kids” and “peer pressure” as the top reasons teens choose to drink. Alarmingly, over half of the girls say one of the top reasons they drink is “for fun,” and 34% say they drink because they “like the feeling of being drunk.”

What Are These Girls Missing?
How can they see “fun” in an activity that could lead to their arrest, loss of privileges or even injury or death? And since when has the feeling of being drunk been something a child could “like”?