The Century Council’s mission is to promote responsible decision-making regarding drinking or non-drinking of beverage alcohol and to discourage all forms of irresponsible consumption through education, communications, research, law enforcement, and other programs.  Recognizing over fifteen years of progress, America’s leading distillers have promoted The Council’s mission by investing over $175 million in its programs to fight drunk driving and underage drinking.  For more information about The Century Council, please visit www.centurycouncil.org.